IDEAfont is the creation of creative drifter Adam Boozer. I created this project, system, company, blog, thing, to enable me to share my non-stop flood of new ideas.

Throughout my entire professional career, I have been paid by clients to develop concepts, campaigns, IDEAS to accomplish their business objectives. The execution of these ideas has morphed over the years from film and video to interactive to print, even actual product design. I’ve developed content for national television networks, created numerous award-winning interactive campaigns, flown helicopter shoots in Sweden, spent a summer on Venice Beach test marketing a new product, led pitches in NYC boardrooms where I couldn’t see the other end of the table and I have even been kicked off of a Caribbean island.

Throughout all of my work a few things have remained consistent:

• My passion for creating new ideas
• My agony in watching those ideas get dumbed down
• My constant backlog of “some day” ideas
• My collection of ideas that I can’t execute or I don’t know what to do with

IDEAfont is a platform from which to publish ALL of my ideas. Good, bad, silly, outlandish, impossible, already been done, it doesn’t matter, everything goes.

My theory is simple.
By pushing my ideas out into the ether in an organized and entertaining manner, several things will happen:

• Some of my ideas will find their way into the lives of people who will find them inspirational and act on them. Those people could actually execute those ideas, giving me pleasure in seeing my idea come to life. They could engage me in a conversation about those ideas and involve me in the process of bringing them to life. They could also be inspired and use my idea as material to remix, mashup or improve upon.




• A group of people will find my ideas entertaining, controversial or ridiculous. Many of those people will comment on the ideas, igniting multiple conversations about the ideas. Some will rip them apart as the lamest thing ever, others will defend them, others will tweak them and improve on them. This conversation in and of itself will give life to the ideas. This conversation will then trigger the previous group to take notice and act upon the ideas.




• A different group will consume my ideas as entertainment. They will regularly read and enjoy my ramblings and grow into an audience of idea enthusiasts. This group will promote my ideas to their friends and on their blogs, causing a viral effect.




• Lastly, a business-minded group will find my ideas and way of thinking inspirational and wonder how they can apply that thinking to their needs. This group will engage me to lead ideation sessions with their teams, use me as a consultant to develop ideas against their current business challenges or perform R&D for them.

In all scenarios I win because my ideas are not locked in my head or hiding in a notebook somewhere as a sketch. They have taken on a life of their own and have a shot of becoming a reality.

I know what you are thinking,…”How do you keep people from just stealing your ideas?”
Well obviously I can’t.
But don’t worry your pretty little head, it’s ok.

If someone blatantly “steals” an idea without crediting me, two things will happen. Their karma will totally suck and the audience of people following my work will “out” the thief in the community.


The bottom line is I’m not concerned about this. Yes, if one my ideas makes millions and I’m not part of it, it will sting, but at least someone will have had success because of one of my ideas AND I will know that I was actually a part of it. When you think about it, it’s really not any different than me coming up with a great ad campaign that makes my clients millions and me my day rate.




My ideas are currently divided into four categories Entertainment, Advertising, Technology and Socio-Economic. I may expand these categories over time, but for now, most of my thinking falls into these areas. I will post ideas on a regular schedule with each of the ideas being represented in a consistent format. The details and reference sections of each post will be quite different, as I will use several different methods to present the idea. I might build a prototype, put together a video pitch, do a quick sketch, create mood boards, or reference historical or relevant material. Whatever it takes to present the idea in the clearest and most entertaining way.

I hope you will enjoy this project as much as I am enjoying creating it.
Holla at me anytime

Adam